Monthly Archives: September 2010

Establishing a Common Rhetoric of Color Theory, Analysis, & Practice

Posted on September 23, 2010 by vizrhet

For this reading response, you are to draw upon the readings on color (specifically the Lupton & Phillips “Color” Chapter, Boyle’s Color Harmony for the Web, and Horton’s “Color in Icons” chapter) and define three terms specific to color theory, … Continue reading →

Posted in Color, Reading Responses | Tagged , , , , | 11 Comments

Web Resources on Typography

Posted on September 23, 2010 by vizrhet

Here are some interesting links on typography. These aren’t part of your course required readings, but you might enjoy checking them out: The Lebron James typography incident Cleveland Cavaliers majority owner, Dan Gilbert, wrote a scathing open letter about James’ … Continue reading →

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What does Lupton mean . . .

Posted on September 15, 2010 by vizrhet

Answer all three of the following questions. What does Lupton mean when she asserts (in Thinking with Type): “Text can be solid or liquid, body or blood” (p. 63)? “Design is as much an act of spacing as an act … Continue reading →

Posted in Reading Responses, Typography | Tagged , | 9 Comments

Cultural Influences on Typography

Posted on September 15, 2010 by vizrhet

Drawing upon Ellen’s Lupton’s Thinking with Type, explain how three different cultures have influenced the history (including the subsequent development) of typography.

Posted in Culture, Reading Responses, Typography | Tagged , , | 4 Comments

Readings on Color

Posted on September 14, 2010 by vizrhet

In addition to the Color chapter in Lupton & Phillips Graphic Design, read the following articles. It may look like a lot of reading, but all but the last two readings listed are 1-2 pages: Color Matters: Why Color Matters … Continue reading →

Posted in Color | Tagged | 6 Comments

Collecting & the Value of Images

Posted on September 7, 2010 by vizrhet

Drawing upon Clifford, Sturken & Cartwright claim that the “Practices of collecting are intricately tied up in practices of exhibition and the valuing of work that comes from that display” (p. 64). How does this complicate your sense of the … Continue reading →

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Visual Rhetoric as Mediator

Posted on September 7, 2010 by vizrhet

In Practices of Looking, Sturken & Cartwright claim that language and systems of representation do not reflect (or copy or stand in for) an already existing reality so much as they organize, construct, and mediate our understanding of reality, emotion, … Continue reading →

Posted in Reading Responses, Representation | Tagged , , | 12 Comments